Mercedes-Benz vs. LDS Church

Impasse: Mercedes-Benz USA Wanted to Name the Street on Which Its Headquarters is Located After the Iconic Automobile—But It’s the Same Street on Which the Atlanta Georgia LDS Temple is Located. What To Do?

By Ken K. Gourdin

As it happens, Mercedes-Benz USA’s headquarters (“MBHQ” below) is in Sandy Springs, Georgia, on the same street as the Atlanta Temple of the Church of Jesus Christ of Latter-day Saints. As is tradition for the company respecting the streets on which its facilities are located, the company wanted to name the street Mercedes-Benz Drive.

Wanting to be inclusive of people from all walks of life (indeed, there are no class distinctions in the Temple: each man is dressed the same, and participates in the same way, as every other man, and each woman is dressed the same, and participates in the same way, as every other woman), the Church of Jesus Christ was a wee bit concerned about having one of its most sacred edifices on a street named for an automaker known for opulence.*

In a post on Sic et non, the Blog maintained by Brigham Young University’s Dan Peterson, I expressed agreement with another poster’s proposed solution:

I’m with you: Find the nearest intersection and name the portion which contains MBHQ “Mercedes Benz Drive” or whatever, and the portion which contains the Temple “Stairway to Heaven” or whatever. What? Led Zeppelin reference? What Led Zeppelin reference? Oh. Sorry. My bad. Carry on!

At the risk of marring this post regarding the sacred with the profane, as to my Led Zeppelin reference, see the following address (last accessed March 12, 2017):

https://www.youtube.com/watch?v=IS6n2Hx9Ykk.

When the resolution to the matter reached by the parties turned out to be the one I suggested, I wrote, “Lo and behold, the solution the parties reached is exactly the solution I proposed when I first read about the whole to-do here at Sic et non a week or so ago. I’m a prophet! ;-D”

And it came to pass that both entities maintained their facilities in Sandy Springs, Georgia—the Church of Jesus Christ of Latter-day Saints maintaining its Temple on Stairway to Heav    . . . Oops! I mean, on Barfield Road, and Mercedes-Benz maintaining its U.S. headquarters on Mercedes-Benz Drive.

And everyone lived happily ever after!

*Indeed, inasmuch as people lived the Restored Gospel of Jesus Christ, there are no class distinctions anywhere in the Church of Jesus Christ of Latter-day Saints, whether inside the Temple or outside of it. But because every man is dressed the same as every other man, and every woman the same as every other woman, in the Temple, there is no better illustration of this principle nor of how it is supposed to work than in that sacred edifice.

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About kenngo1969

Just as others must breathe to live, I must write. I have been writing creatively almost ever since I learned to write, period! I have written fiction, book- and article-length nonfiction, award-winning poetry, news, sports, features, and op-eds. I hope, one day, to write some motivational nonfiction, a decent-selling novel, a stage play, and a screen play.
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